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Cookie Policy

Last updated: December 15, 2024

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit our website. They help us provide you with a better experience by remembering your preferences, enabling website functionality, and helping us understand how you use our site.

Similar technologies include web beacons, pixels, and local storage, which serve similar purposes to cookies.

2. How We Use Cookies

We use cookies for several purposes:

  • Essential Website Functions: Enable core website functionality like navigation and secure areas
  • User Experience: Remember your preferences and settings
  • Analytics: Understand how visitors interact with our website
  • Marketing: Deliver relevant content and advertisements
  • Security: Protect against fraud and maintain website security

3. Types of Cookies We Use

3.1 Necessary Cookies

These cookies are essential for the website to function properly. They enable basic functions like page navigation and access to secure areas. The website cannot function properly without these cookies.

Examples of Necessary Cookies:

  • Session cookies: Maintain your session as you navigate the site
  • Security cookies: Authenticate users and prevent fraudulent use
  • Load balancing cookies: Distribute website traffic across servers
  • Cookie consent cookies: Remember your cookie preferences

3.2 Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website performance and user experience.

Analytics Information Collected:

  • Pages visited and time spent on each page
  • How you arrived at our website
  • What device and browser you're using
  • General location (country/city level)
  • Website errors and performance issues

3.3 Marketing Cookies

These cookies track your online activity to help advertisers deliver more relevant advertising or to limit how many times you see an ad. They may be set by us or by third-party providers.

Marketing Cookie Functions:

  • Remember websites you've visited
  • Build a profile of your interests
  • Show relevant content and advertisements
  • Measure advertising campaign effectiveness
  • Prevent showing the same ad repeatedly

3.4 Preference Cookies

These cookies allow our website to remember choices you make (such as language or region) and provide enhanced, more personal features.

4. Third-Party Cookies

We may use third-party services that set their own cookies on our website. These include:

4.1 Analytics Services

  • Google Analytics: Website traffic and user behavior analysis
  • Hotjar: User experience and website optimization

4.2 Social Media

  • Facebook: Social media integration and advertising
  • LinkedIn: Professional networking and content sharing
  • Twitter: Social media sharing and engagement

4.3 Marketing and Advertising

  • Google Ads: Display targeted advertisements
  • Microsoft Advertising: Bing network advertising

These third parties have their own privacy policies and cookie policies, which we encourage you to review.

5. Cookie Duration

Cookies can be categorized by how long they remain on your device:

5.1 Session Cookies

Temporary cookies that are deleted when you close your browser. They help maintain your session while browsing our website.

5.2 Persistent Cookies

Remain on your device for a specified period or until you delete them. They remember your preferences across multiple visits.

Typical Cookie Durations:

  • Session cookies: Until browser is closed
  • Preference cookies: 30 days to 2 years
  • Analytics cookies: 2 years
  • Marketing cookies: 30 days to 2 years

6. Managing Your Cookie Preferences

6.1 Cookie Consent Manager

When you first visit our website, you'll see a cookie banner allowing you to:

  • Accept all cookies
  • Accept only necessary cookies
  • Customize your preferences

You can change your preferences at any time by clicking the "Cookie Settings" link in our website footer.

6.2 Browser Settings

You can also control cookies through your browser settings:

Google Chrome:

  1. Open Chrome menu → Settings
  2. Click "Privacy and security" → "Cookies and other site data"
  3. Choose your preferred settings

Mozilla Firefox:

  1. Open Firefox menu → Options/Preferences
  2. Select "Privacy & Security"
  3. Under "Cookies and Site Data", choose your settings

Safari:

  1. Open Safari → Preferences
  2. Click "Privacy" tab
  3. Adjust "Cookies and website data" settings

Microsoft Edge:

  1. Open Edge menu → Settings
  2. Select "Cookies and site permissions"
  3. Click "Cookies and site data" to manage settings

7. Impact of Disabling Cookies

If you choose to disable certain cookies, some features of our website may not function properly:

7.1 Disabling Necessary Cookies

  • May prevent website from functioning correctly
  • Could affect security features
  • May require re-entering information repeatedly

7.2 Disabling Analytics Cookies

  • Won't affect website functionality
  • Limits our ability to improve user experience
  • May result in less relevant content

7.3 Disabling Marketing Cookies

  • You may see less relevant advertisements
  • May see the same ads repeatedly
  • Won't prevent advertising, just make it less targeted

8. Mobile Devices

Mobile devices use similar technologies to cookies:

8.1 Mobile App Tracking

If you use our mobile app, we may use:

  • Device identifiers (like IDFA on iOS or GAID on Android)
  • Local storage for app preferences
  • Push notification tokens

8.2 Managing Mobile Tracking

You can control mobile tracking through your device settings:

  • iOS: Settings → Privacy → Tracking
  • Android: Settings → Privacy → Ads

9. Data Protection

Cookie data is handled in accordance with our Privacy Policy and applicable data protection laws, including:

  • Australian Privacy Principles
  • Notifiable Data Breaches scheme
  • General Data Protection Regulation (GDPR) for EU visitors

We implement appropriate security measures to protect cookie data from unauthorized access, alteration, or deletion.

10. Changes to This Policy

We may update this Cookie Policy to reflect changes in:

  • Our use of cookies and tracking technologies
  • Legal requirements
  • Industry best practices
  • User feedback and preferences

Significant changes will be communicated through our website banner or email notifications.

11. Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us:

Road MagicStar Analysis
Level 15, 123 Collins Street
Melbourne VIC 3000, Australia

Email: [email protected]
Phone: +61 3 9123 8190

For general privacy concerns, you may also contact the Office of the Australian Information Commissioner at www.oaic.gov.au.

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Contact Info

📍 Level 15, 123 Collins Street
Melbourne VIC 3000, Australia

📞 +61 3 9123 8190

✉️ [email protected]

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