Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit our website. They help us provide you with a better experience by remembering your preferences, enabling website functionality, and helping us understand how you use our site.
Similar technologies include web beacons, pixels, and local storage, which serve similar purposes to cookies.
2. How We Use Cookies
We use cookies for several purposes:
Essential Website Functions: Enable core website functionality like navigation and secure areas
User Experience: Remember your preferences and settings
Analytics: Understand how visitors interact with our website
Marketing: Deliver relevant content and advertisements
Security: Protect against fraud and maintain website security
3. Types of Cookies We Use
3.1 Necessary Cookies
These cookies are essential for the website to function properly. They enable basic functions like page navigation and access to secure areas. The website cannot function properly without these cookies.
Examples of Necessary Cookies:
Session cookies: Maintain your session as you navigate the site
Security cookies: Authenticate users and prevent fraudulent use
Load balancing cookies: Distribute website traffic across servers
Cookie consent cookies: Remember your cookie preferences
3.2 Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website performance and user experience.
Analytics Information Collected:
Pages visited and time spent on each page
How you arrived at our website
What device and browser you're using
General location (country/city level)
Website errors and performance issues
3.3 Marketing Cookies
These cookies track your online activity to help advertisers deliver more relevant advertising or to limit how many times you see an ad. They may be set by us or by third-party providers.
Marketing Cookie Functions:
Remember websites you've visited
Build a profile of your interests
Show relevant content and advertisements
Measure advertising campaign effectiveness
Prevent showing the same ad repeatedly
3.4 Preference Cookies
These cookies allow our website to remember choices you make (such as language or region) and provide enhanced, more personal features.
4. Third-Party Cookies
We may use third-party services that set their own cookies on our website. These include:
4.1 Analytics Services
Google Analytics: Website traffic and user behavior analysis
Hotjar: User experience and website optimization
4.2 Social Media
Facebook: Social media integration and advertising
LinkedIn: Professional networking and content sharing
Twitter: Social media sharing and engagement
4.3 Marketing and Advertising
Google Ads: Display targeted advertisements
Microsoft Advertising: Bing network advertising
These third parties have their own privacy policies and cookie policies, which we encourage you to review.
5. Cookie Duration
Cookies can be categorized by how long they remain on your device:
5.1 Session Cookies
Temporary cookies that are deleted when you close your browser. They help maintain your session while browsing our website.
5.2 Persistent Cookies
Remain on your device for a specified period or until you delete them. They remember your preferences across multiple visits.
Typical Cookie Durations:
Session cookies: Until browser is closed
Preference cookies: 30 days to 2 years
Analytics cookies: 2 years
Marketing cookies: 30 days to 2 years
6. Managing Your Cookie Preferences
6.1 Cookie Consent Manager
When you first visit our website, you'll see a cookie banner allowing you to:
Accept all cookies
Accept only necessary cookies
Customize your preferences
You can change your preferences at any time by clicking the "Cookie Settings" link in our website footer.
6.2 Browser Settings
You can also control cookies through your browser settings:
Google Chrome:
Open Chrome menu → Settings
Click "Privacy and security" → "Cookies and other site data"
Choose your preferred settings
Mozilla Firefox:
Open Firefox menu → Options/Preferences
Select "Privacy & Security"
Under "Cookies and Site Data", choose your settings
Safari:
Open Safari → Preferences
Click "Privacy" tab
Adjust "Cookies and website data" settings
Microsoft Edge:
Open Edge menu → Settings
Select "Cookies and site permissions"
Click "Cookies and site data" to manage settings
7. Impact of Disabling Cookies
If you choose to disable certain cookies, some features of our website may not function properly:
7.1 Disabling Necessary Cookies
May prevent website from functioning correctly
Could affect security features
May require re-entering information repeatedly
7.2 Disabling Analytics Cookies
Won't affect website functionality
Limits our ability to improve user experience
May result in less relevant content
7.3 Disabling Marketing Cookies
You may see less relevant advertisements
May see the same ads repeatedly
Won't prevent advertising, just make it less targeted
8. Mobile Devices
Mobile devices use similar technologies to cookies:
8.1 Mobile App Tracking
If you use our mobile app, we may use:
Device identifiers (like IDFA on iOS or GAID on Android)
Local storage for app preferences
Push notification tokens
8.2 Managing Mobile Tracking
You can control mobile tracking through your device settings:
iOS: Settings → Privacy → Tracking
Android: Settings → Privacy → Ads
9. Data Protection
Cookie data is handled in accordance with our Privacy Policy and applicable data protection laws, including:
Australian Privacy Principles
Notifiable Data Breaches scheme
General Data Protection Regulation (GDPR) for EU visitors
We implement appropriate security measures to protect cookie data from unauthorized access, alteration, or deletion.
10. Changes to This Policy
We may update this Cookie Policy to reflect changes in:
Our use of cookies and tracking technologies
Legal requirements
Industry best practices
User feedback and preferences
Significant changes will be communicated through our website banner or email notifications.
11. Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact us:
Road MagicStar Analysis
Level 15, 123 Collins Street
Melbourne VIC 3000, Australia